MIGRAIN Analysis

Form and function - Advertisement for a WWE event, which is coming up. Its purpose is to inform and entertain.

M - A variety of shots are used within this particular video clip. Close ups used to show facial expressions, medium shots used to show both the face and their cleavage while long shots are used to show everyone as well as their surroundings.
- Connotations of summer – bright, sunlight, hot etc, which is why they have chosen to make this particular advertisement for an event called ‘SummerSlam’ as a car wash in hot weather. It is usually a summer chore.
- The majority of the women in the advert are wearing pink and white. Pink as it is a very feminine/girly colour (stereotypical) and white as it will be more revealing once it is wet (will appeal to men).
- Very quick cuts are used for each shot, many are close ups of the women’s cleavage and bottom which will appeal to men.

I - World Wrestling Entertainment, Inc. (WWE) who aims solely to entertain. This is an advertisement for their annual PPV event, SummerSlam 2005.

G - ‘Sports Entertainment’ – professional wrestling. Conventions consist of: women’s roles are simply to entertain men by wearing provocative clothing (sex objects – Laura Mulvey’s “male gaze”).

R - Within the WWE, women are represented in one of two ways. Either as a sex object who tends to participate in bikini contests, water fights and photo shoots and the other is simply as a wrestler who wants to compete for the championship. In this particular video, all of the women are represented in a promiscuous way. They are shown as passive sex objects from the provocative clothing they are wearing and the fact that they are washing themselves, rather than the car. They are all wearing small white t shirts or sports bras which will reveal a lot more flesh as the water will soak it. There is 1 shot, in which 1 women is using the hose pipe to soak her cleavage which not only looks very sexy, but very passive.

A - It is targeted to everybody as it’s a family show however professional wrestling appeals mostly to younger audiences, especially males. Some may argue that it is inappropriate for them to watch as it contains too much violence and sexual content. This particular advert would appeal to slightly older males (teens and above).

I - SummerSlam is coming up and will be hot like this, but even better so watch it.

N - All of the women in WWE who do not wrestle are in this video. They are washing a car which is usually seen as a chore especially during the summer, however they make it look very sexy. They putting more water on themselves rather than the car which makes them all look very passive and promiscuous.

Theories/Theorists - This video clip fully supports Laura Mulvey’s theory of the “male-gaze”.