"The WWE Divas are the sexiest women on television"[1]
How and Why Have the Representations of Women Changed Over Time in World Wrestling Entertainment?
WWE is a worldwide company and their shows are shown on the television, the internet and as live events. Throughout their shows the audience expect to see a number of common conventions to take place, such as, the wrestlers using some dangerous weaopons, seeing rivalries begin and also seeing beautiful women objectify themselves by using their bodies to please men. Some of WWE's conventions were not always a part of their shows, things have changed a lot over the years. For example, the way in which women are represented in WWE has changed rapidly over the past 50 years and this is due to the major changes which have taken place in society. Once women broke into this particular industry, they were in it, solely to wrestle, to prove a point that women can be tough too, however this representation gradually changed into a promiscuous sex object from what we see in todays WWE broadcasts. In the late 1990's, the WWE (then known as WWF) went through its "Attitude Era". This is were WWE became a lot more "extreme "and "hardcore". The wrestling itself would become a lot more violent and brutal, the language became rather foul and the representation of women became a lot more sex appealing to men. This support sLaura Mulvey's theory of the "male gaze", a technique to attract more men to watching professional wrestling, however it is believed that children watch professional wrestling the most, therefore the way in which these women objectify themselves is surely inappropriate for them. Mulvey wrote an entire essay titled "Visual Pleasure and Narrative Cinema" which evaluates how women are viewed as ‘the bearer of meaning and not the maker of meaning’[2]
[1] WWE Raw/Smackdown/PPV events (it's repeated often on all shows)
[2] ‘Visual pleasure and narrative cinema’, Laura Mulvey (1975)
Monday, 26 January 2009
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