1.) Binary opposition - a term used by Claude Levi-Strauss as part of his arguement that narratives are structured around oppositional elements in human culture, for example good and evil, life and death, night and day, raw and cooked. Within many media narratives, common binary oppositions are cowboys and Indians and also gangsters and police.
This is relevent to my study due to the fact that WWE wrestlers are divided into 2 areas, good and evil. WWE wrestlers are actors just like in movies, therefore heroes and villians are required so that rivalries can begin.
2.) Censorship - the practice, exercised by elite groups in authority, of monitoring and controlling media content by removing, supressing or classifying elements deemed offensive or subversive for moral, political, economic, social or religious reasons.
WWE shows shown before 9PM often have content removed as it would be inappropriate for children to watch. Shows after 9PM often include strong language, blood, and some soft sexual content.
3.) Feminism - political movement to advance the status of women by challenging values, social constructiosn and socioeconomic practices which disadvantage women and favor men.
Women were introduced into professional wrestling during the 50's, which is shortly before feminism began (60's).
4.) Low budget film -a film made with limited funds, without the backing of a major production company.
in 2006, WWE Films opened and made a horror film called See No Evil. Although this was very successful within the United States Cinema's, WWE films are not doing very well now. Their most recent film went straight to DVD. None of the WWE films (4) have featured a woman from WWE yet.
5.) Male gaze - term used by Laura Mulvey in her essay "Visual Pleasures and Narrative Cinema" to describe what she saw as the male point of view adopted by the camera for the benefit of an assumed male audience.
WWE is targeted at males more than females which is why women are represented in such a promiscuous way in WWE.
6.) Merchandising - the selling of goods associated with the release of a particular film.
WWE sells merchansdise worldwide online, www.wweshop.com, www.wweeuroshop.com.
7.) Narrator - an individual who tells the story in film and television productions, sometimes as a voice over.
Within WWE, each show has two commentators which are very similar to narrators. During the womens matches, they would normally comment on how "beautiful" and "sexy" they are.
8.) New ladism - term applied to the male backlash against feminism and girl power, as exemplified by the values represented in magazines such as Loaded, FHM and Maxim.
Some of the women in WWE pose for magazines such as FHM and Playboy, however some refuse to, especially those who are in WWE solely to wrestle.
9.) New man -a term used to describe a new type of masculinity identified and developed by advertising media in the 1980's in line with lifestyle marketing strategies.
Back in the day, male wrestlers were definately not represented like the new man. For example, Hulk Hogan, had long blonde hair with a bald patch and his infamous mustache. He would also always wear red and yellow clothing, however the popular wrestlers today such as Randy Orton, are represented like the new man. This is as he has a clean shave with a smart haircut and usually wears a suit when backstage or something smart. He has a huge female fan base.
10.) Uses and gratifications theory - an active audience theory, developed by Jay Blumer and Elihu Katz that focuses on 'what people do with the media' rather than what the media does to people, arguing that audiences are free to pick and choose from a range of media products to satisfy their own needs.
Children often immitate what they see in WWE, which is very dangerous. This is why WWE show "Dont try this at home" commercials every 30 minutes on their shows.
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