Media Audiences

WWE's primary target audience are children (mostly males) aged approximately between 5-12. WWE's secondary target is everyone else as they do not exclude anyone from watching their shows. WWE is aired worldwide in more than 100 countries! This means that their audience is huge, especially within the United States. WWE is incredabily popular worldwide.

Sometimes WWE have very childish storylines and characters ("gimmicks") for their wrestlers, which clearly shows that it is targeted to children, or they want this particular wrestler to be popular with younger audiences. WWE can also have very explicit storylines which are not suitable for children as they include issues such as sex. WWE matches can also be very violent containing the use of weapons andn rapid blood loss. This would obviously not be appropriate for young children.

In the UK, WWE shows Raw & Smackdown are shown on Sky Sports, which is a channel which is normally watched by men, and little women. WWE shows usually come on after 9PM as they sometimes contain adult material. Before the show begins, Sky Sports remind viewers everytime that it contains adult material and may not be suitable for younger viewers. WWE does come on during the day aswel, however the shows are edited and do not show inappropriate material. All WWE DVD's which are released are usually certificate 15 or 18.

During commercial breaks, WWE air advertisements featuring wrestlers informing children on the hazards of wrestling and not to try it at home or school. This adverts would obviously not be targeted to adults, therefore this indicates that alot of children watch WWE and mimic their favorate wrestlers which is dangerous.