The way in which the male comes down from up above could indicate that he is represented as a God like character to the women. The low angle shots of him coming down illustrates that he is a powerful figure in this advert. This also brings up the ideology of a patriarchal society as the male has this sexual power of this woman due to his perfect looks. The male is also the subject of the female gaze as he is placed there for all woman to look at.
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