Dior - J'adore

This advert is a bit different to the other contemporary adverts chosen as their is one character in the advert and the only character in the advert in a celebrity, charlize theron and that adds a credibility factor to the product which will attract an audience of both female, who would want to buy the product because of the actress and males who would be gazing at the woman.

The actress in this advert is one of high recognition and it makes it even more eye catching in the advert when she takes her clothes off and is representing a pure woman with her body but also at the same time she could be seen to be representing the promiscuous and provocative woman, historical stereotypes are shining through in this advert, the male gaze.