Sheila's Wheels

This advert represents women in a different light as the women in this advert are not trying to attract men towards the product but are trying to attract more women then men as they make the females feel independent with their own car insurance and 'for ladies who insure their cars' obviously confirms that point.

The whole theme of the advert is all about the independence of women and the colours in the advert emphasizes the theme and the attitude of the women, which is independence and the pink, which is seen as a 'girly' colour is the main colour.