Women and men are usually equal.Sexist rep in tv ads.
Women twice as likely to be in ads about domestic products.Women in ads are seen to be sexy, perfect and beautiful.
Postfeminism.
Unequal message as men arent expected to go to so much trouble.
Gender messages in advertising are singled out.
Media culture is quick to pick up out women for the smallest aberrations.Female prototype.
Examples of leading female characters are: charlies angles, and what women want.
Natasha Walter quotes surveys sugesst that today's women are more-or-less happy with they look, whereas a cast majority of men felt unsatisfied with thei own appearance.
Loaded- The truth is, it's women themeselves who see these freaks as the epitome of perfection.
Ibid- The exemplary female prototype in advertising, regardless of product or service, displays youth, good looks, sexual seductivesness and perfection.
Hollywood culture is offering in place of bold spectacle of male masculinity and violence, is a self effacing man, one who now, learns to live instead of fighting.
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